Over the last week, we have released some core changes to our hosting platform, which by default will help your sites' Google rankings.
We keep our ears firmly to the ground with all things internet and the wonderful world of hosting!
While some have coined the expression "Mobilegeddon" for the Google changes on the 21st April, there is most certainly a lot of hype across SEO, hosting and web design industries.
Google has defined several changes, which will take place on the 21st April, mainly in relation to mobile.
While this is nothing new (as Google have been warning about the need to ensure websites are mobile optimised for some time), setting a date always tends to force people into action.
At Smart, we know the importance of site speed; not only from an end-user perspective, but from a Google / SEO point of view.
7 to 8 years ago, hosting a website was a simple affair dominated by PCs and laptops. Now, with mobile technology demanding a large market share, it's more important to make sure that your hosting is optimised for all devices and all types of connection speed.
Visitors and customers will leave a website if the pages are slow to load, so the importance of website speed should never be underestimated.
We have enabled GZIP compression & content caching by default across all hosting accounts to ensure that your hosting is as efficient as possible for the Google changes.
Our changes will apply to any subsequent domains you or your clients add to your hosting service with us.
Not only will this improve the load times and responsiveness of your website, it will make Google happy (and we like to keep Google happy) ;-)
You can test your site is optimized using the below URL
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